ReFa MILK PROTEIN WHITE LINE ReFa MILK PROTEIN WHITE LINE

Natural milk1 to nourish dry hair.
Replenishing protein1 for sleek,
moisture-rich hair.
Target hollow damage in dry hair.
Silky-smooth glide, and sleek, moisture-rich hair
— only with White ReFa Milk.

Daily damage drains protein from the inside, leaving hair hollow. The result — chronic dryness, breakage, dullness, and moisture that fades fast. The solution is ReFa Milk Protein. Generously fills your hair with natural milk-derived protein1 to repair cuticles, lock in moisture, and leave it sleek and moisture-rich.

  • 1. Hydrolyzed Milk Protein, Tryptophan (hair conditioners)

ReFa MILK PROTEIN SHAMPOO

Price
500 mL 1,980 yen (including tax)

ReFa MILK PROTEIN PRE HAIR PACK

Price
130 g 1,540 yen (including tax)

ReFa MILK PROTEIN TREATMENT

Price
500 g 1,980 yen (including tax)

ReFa MILK PROTEIN OUTBATH TREATMENT

Price
100 g 1,980 yen (including tax)

ReFa SHAMPOO BRUSH MILK

Price
3,300 yen (including tax)
Photo:ReFa MILK PROTEIN WHITE LINE
ReFa MILK PROTEIN WHITE LINE

ReFa MILK PROTEIN HAIR CARE SERIES
80% of our hair is made of protein.
Introducing ReFa MILK PROTEIN SHAMPOO.

Discovery: Just like our body, our hair needs protein.
Amazingly, 80% of our hair is composed of protein, which is lost through daily hair damage.
That is why ReFa focuses on milk-derived protein,1 which easily absorbs into the hair.
Daily hair care replenishes moisture, making your hair smooth, manageable, and silky.

  • 1. Hydrolyzed milk protein and Tryptophan (hair conditioners)
SOLUTION

Deeply infuses hair-like protein to repair damage
and deliver sleek, moisture-rich hair.

The secret is natural milk protein.1

ReFa created a shampoo that actively replenishes natural milk-derived protein every day.
It naturally restores protein lost to blow-drying, coloring, and UV damage and gradually deeply hydrates your hair without you noticing.

  • 1. Hydrolyzed Milk Protein, Tryptophan (hair conditioners)

01
Derived from natural protein1

Penetrating deep, restoring lost protein from within.

02
White smooth complex2

Repairing cuticles and leaves hair with a velvety touch.

  • 1. Hydrolyzed Milk Protein, Tryptophan (hair conditioners)
  • 2. Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cetearamidoethyl Diethonium Hydrolyzed Rice Protein, Butyrospermum Parkii (Shea) Butter, Mother of Pearl Extract, Hydrolyzed Silk PG-Propyl Methysilanediol, Hydroxypropyltrimonium Hydrolyzed Soy Protein (moisturizer)

REASON
Dryness, frizz, and split ends.
Protein-deficient hair easily falls out.

Dryness and frizz start from hollow gaps inside the hair.
Once hollowed, moisture won’t stay — no matter how much you hydrate, it escapes.
80% of hair’s key nutrients come from protein.
Replenishing the nourishment fills those gaps, strengthening hair against damage from color, perms, and UV rays.

Lack of protein weakens hair from within and
creates hollows that lead to every kind of hair problems.

Hollowed hair

Various hair problems


Smooth away dryness for sleek,
moisture-rich hair.

Note: Results may vary depending on hair type.
Test Method: On a human-hair mannequin: (1) Rinse with tap water (2) Wash with ReFa MILK PROTEIN SHAMPOO (3) Rinse with tap water (4) Apply ReFa MILK PROTEIN TREATMENT (5) Rinse with tap water (6) Towel dry for 1 min (7) Apply ReFa MILK PROTEIN OUTBATH TREATMENT (8) Blow-dry (9) Photograph with a digital camera
Test Conditions: Temperature: 20 ± 1°C / Humidity: 55 ± 5%

Refine cuticles
for silky glide.

Note: Results may vary depending on hair type.
Test Method: A 10 g bundle of human hair (bleached once): (1) Rinse with tap water (2) Wash with ReFa MILK PROTEIN SHAMPOO (3) Rinse with tap water (4) Apply ReFa MILK PROTEIN TREATMENT (5) Rinse with tap water (7) Apply ReFa MILK PROTEIN OUTBATH TREATMENT (8) Blow-dry for 7 mins (9) Photograph with a scanning electron microscope

Blends of White Smooth Complex,1
a fusion of 100% naturally derived hair moisturizing ingredients

A special blend of six white ingredients supports the power of protein,2
repairs cuticles, and leaves hair with a velvety touch.
Infused with silk4 and wool keratin5 to boost shine,
along with emollient shea butter, for transformative results.

  • 1. Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cetearamidoethyl Diethonium Hydrolyzed Rice Protein, Butyrospermum Parkii (Shea) Butter, Mother of Pearl Extract, Hydrolyzed Silk PG-Propyl Methysilanediol, Hydroxypropyltrimonium Hydrolyzed Soy Protein (moisturizer)
  • 2. Hydrolyzed Milk Protein, Tryptophan (hair conditioners)
  • 3. Mother of Pearl Extract (moisturizer)
  • 4. Hydrolyzed Silk PG-Propyl Methysilanediol (moisturizer)
  • 5. Laurdimonium Hydroxypropyl Hydrolyzed Keratin (moisturizer)
  • 6. Cetearamidoethyl Diethonium Hydrolyzed Rice Protein (moisturizer)
  • 7. Hydroxypropyltrimonium Hydrolyzed Soy Protein (moisturizer)
  • 8. (moisturizer)

Three-Free
Three-Free

SCENT
A white floral musk with a hint of mellow milk,
exuding a subtle air of elegance.

It begins with fruity herbal notes of apple and green leaf, unfolding into the spicy floral heart of rose, jasmine, and violet. A lasting trace of amber and soft, powdery musk concludes the scent.
This versatile fragrance wraps you in comfort and uplifts your spirit, making it perfect for any occasion.


Endless velvety touch.
Deeply hydrates, leaving hair sleek and
rich in moisture from root to tip.


ReFa MILK PROTEIN SHAMPOO
A shampoo with rich, milky lather that replenishes protein.1

Photo:SHAMPOO

This shampoo smooths and deeply hydrates even the most damaged, tangled, and coarse hair. Its thick and cushiony foam envelops each strand, minimizing friction damage.
Refilling natural milk-derived protein1 to transform your hair into sleek, moisture-rich strands.

  • 1. Hydrolyzed milk protein, Tryptophan (hair conditioners)

ReFa MILK PROTEIN PRE HAIR PACK
Intense hydration from within for severely dry hair.
Pre-hair pack with super-rich protein.1

ReFa MILK PROTEIN PRE HAIR PACK
Intense hydration from within for severely dry hair.
Pre-hair pack with super-rich protein.1

Photo:PRE HAIR PACK

This hair pack contains 10 times2 more natural milk-derived protein.1 It saturates severely damaged hair with deep, intensive moisture. Plus, the "penetrating moisture-retaining protein component3" repairs hair damage and primes hair to hold onto proteins. Achieving effortlessly smooth touch, the pack also transforms strands into even more sleek, moisture-rich hair.

  • 1. Hydrolyzed milk protein, Tryptophan (hair conditioners)
  • 2. Contains a concentration 10 times higher than other products in the same line.
  • 3. Arginine (hair conditioner)

ReFa MILK PROTEIN TREATMENT
Repairing thoroughly, gliding seamlessly — both in one treatment.

Photo:TREATMENT

This treatment delivers a flawlessly silky feel and concentrated repair from within. Beyond just filling internal voids with natural milk-derived protein,1 it also reconstructively fortifies the hair's surface.
It perfects your hair with a deep, luxurious touch from the root to the ends.

  • 1. Hydrolyzed Milk Protein, Tryptophan (hair conditioners)

ReFa MILK PROTEIN OUTBATH TREATMENT
Fulfilling your extra protein1 boost with after-bath care.

ReFa MILK PROTEIN OUTBATH TREATMENT
Fulfilling your extra protein1 boost with after-bath care.

Photo:OUTBATH TREATMENT

This after-bath treatment instantly melts into your hair, intensively repairing and revitalizing each strand.
Enhanced with natural milk-derived protein1 and White Smooth Complex,2 plus fortifying phyto oil,3 this formula delivers a velvety soft glide and lustrous shine to your hair.

  • 1. Hydrolyzed Milk Protein, Tryptophan (hair conditioners)
  • 2. Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cetearamidoethyl Diethonium Hydrolyzed Rice Protein, Butyrospermum Parkii (Shea) Butter, Mother of Pearl Extract, Hydrolyzed Silk PG-Propyl Methysilanediol, Hydroxypropyltrimonium Hydrolyzed Soy Protein (moisturizer)
  • 3. Helianthus Annuus (Sunflower) Seed Oil, Olea Europea (Olive) Fruit Oil (moisturizer)

ReFa SHAMPOO BRUSH MILK
Healthy scalp, the easy way.
A cleansing brush that maximizes your shampoo’s full power.

Photo:BRUSH

This brush reaches where daily care can’t — for a deep, refreshing scalp cleanse. Two types of pins, arranged in a mountain-like structure, work rich lather through hair and scalp, delivering friction-free, soothing stimulation while lifting away even the finest buildup. Equipped with a 2-way ring. Easy to hang, easy to stand.

ReFa MILK PROTEIN PINK LINE
ReFa MILK PROTEIN PINK LINE