ReFa POWER STRAIGHT IRON PRO ReFa POWER STRAIGHT IRON PRO

Smooth away frizz with
just one stroke − Straight,
shiny hair that's exceptional1

Smooth away stubborn frizz with just one stroke.
ReFa POWER STRAIGHT IRON PRO brings you straightness that’s exceptional.1 Leaving your hair moist and soft like silk, delivering a flawless and luminous line that flows smoothly and beautifully from every angle. Unique 38 mm Wide Carbon Layer Plates developed by replicating the expert techniques of the pros. The iron smooths away frizz while minimizing the damage caused by water, heat and pressure. Even hard-to-manage hair will now get to enjoy straight, shiny hair that’s exceptional.1

  • Note: The effectiveness may differ depending on the environment the product is used in and the type of hair it's used on.
  • 1. Compared to our previous model, the ReFa STRAIGHT IRON PRO, released in 2023 (survey conducted by MTG).

ReFa POWER STRAIGHT IRON PRO

Price
33,000 yen (including tax)
Photo:ReFa POWER STRAIGHT IRON PRO(White)
White

TECHNOLOGY
Unique technology that replicates the techniques of the pros

Wide Carbon Layer Plates
Smooth away frizz easily, beautifully, and without causing damage

Our inspiration came from how the pros perform straightening.
They firmly apply heat and pressure to frizz,
targeting it in all directions evenly and thoroughly, right down to the roots.
Our quest to replicate those iron techniques led us to a new development: Wide Carbon Layer Plates.
Through their generous width of 38 mm and three-layer structure, a beautiful and damage-free finish is achievable.

A generous width of 38 mm that captures frizz all in one go

The 38 mm Wide Carbon Layer Plates are far wider than previous straightening iron.1
They can instantly smooth away frizz with just one stroke.
The generous width provides stability for the hand, so anyone will be able to use it with ease.

  • 1. Compared with our previous model, ReFa STRAIGHT IRON PRO, which was released in 2023. (Conducted by MTG.)

A three-layer structure that simultaneously
achieves strength and gentleness

The three-layer structure consisting of high-density carbon,
a heater, and a low-rebound coating will leave your hair with a moistly soft, rare texture that feels like it's packed with water.
It's a structure that still provides the necessary heat and pressure, without damaging your hair.

The straightening performance per session has been increased by 29%2
Compared with previous straightening iron,1 the straightening performance per session has been increased by 29%.2
By firmly applying heat and pressure to stubborn frizz, it'll make your hair feel even shinier and more manageable.

  • 1. Compared with our previous model, ReFa STRAIGHT IRON PRO, which was released in 2023. (Conducted by MTG.)
  • 2. Compared with ReFa STRAIGHT IRON PRO in terms of the straightness values of hair bundles immediately after one session of use on them, based on our own assessment standards. (Conducted by MTG.)
  • 3. Test method: The test was conducted in an environment with a temperature of 25 ± 1°C and a humidity 50 ± 5%. The subjects used a ReFa STRAIGHT IRON PRO (180°C) and ReFa POWER STRAIGHT IRON PRO (140°C), then completed a survey to assess the finished results. Test subjects: 20 women aged 24 to 53 Note: Conducted by MTG. Effects will vary from person to person. Note: The data are individuals' personal opinions.

EVIDENCE
Easy because it's wide
Straightening can be achieved in an instant, even when you're busy

With Wide Carbon Layer Plates, you can quickly smooth away frizz with just one stroke.
You’ll be able to easily create a straight hair style even on busy mornings,
without having to go over the same sections again and again.

  • Note: The effectiveness may differ depending on the environment the product is used in and the type of hair it's used on.
  • Note: The styling effects of a hair iron are temporary, and will only last until the hair is washed.

Beautiful results every time
Boosts your hair's moisture shine1

The low-rebound coating applied to the surface of the Wide Carbon Layer
Plates prevents damage to the cuticles caused by friction.
This helps leave your hair tightly packed with water for moisture and shine.

  • 1. The test was conducted in an environment with a temperature of 20 ± 5°C and a humidity of 50 ± 5%, and used hair bundles that had been washed then dried for 7 minutes with a hair dryer. Performing the following on the hair bundles was defined as one set: passing a ReFa POWER STRAIGHT IRON PRO set to 140°C from one end of them to the other for 5 seconds. This was repeated on them for a total of five sets. Before and after the hair iron was applied to them, the hair bundles were wrapped around a cylinder, illuminated with light, and photographed.
  • Note: The effectiveness may differ depending on the environment the product is used in and the type of hair it's used on.
  • Note: The styling effects of a hair iron are temporary, and will only last until the hair is washed.

Limits the damage
Reduces hair color fading

The Wide Carbon Layer Plates reduce the pigment destruction and coloring agent leakage due to heat damage.1
This reduces hair color fading, enabling your hair to keep its beautiful color intact.
Even people who've colored their hair can enjoy a straight style without worrying about damage.

  • 1. The test used hair bundles that had been bleached once then dyed with a coloring agent. Performing the following on the hair bundles was defined as one set: giving them three 5-second sessions of ironing with a ReFa POWER STRAIGHT IRON PRO that was either with or without Carbon Layer Plates, and was set to 140°C in either case. After a total of 15 sets had been performed (equivalent to about 2 weeks of use), the hair surface was photographed.

Less likely to cause water vapor explosions1 even when used on wet hair

When water comes into contact with a hot plate, it explodes into vapor.1 This damages the cuticles. The three-layer structure of the Wide Carbon Layer Plates transfers the heat more mildly, preventing water vapor explosions1 and reducing the damage to your hair.

  • 1. Explosive vaporization of water when it comes into contact with an extremely hot substance.
  • 2. The test used hair that was untreated (had never been dyed, permed, etc.). The hair was sprayed with water first. Performing the following on the hair was defined as one set: giving it five 3-second sessions of ironing with a ReFa POWER STRAIGHT IRON PRO that was either with or without Carbon Layer Plates, and was set to 140°C in either case. After a total of 10 sets had been performed (equivalent to about 10 days of use), the hair surface was imaged with a scanning electron microscope.

The low-rebound coating helps protect the hair, making it less prone to damage

The low-rebound coating applied to the surface of the Wide Carbon Layer Plates absorbs the pressure and clings to your hair tightly but gently. This enables the iron to create a beautiful straight style without damaging your hair.

  • 1. The test used hair that was untreated (had never been dyed, permed, etc.). A ReFa POWER STRAIGHT IRON PRO either with or without Carbon Layer Plates was used on the hair 300 times (equivalent to about 1 month of use), set to 140°C in either case. The hair surface was then imaged with a scanning electron microscope.

TECHNOLOGY
Heat Sensing
Distributes heat evenly for beautiful hair

Each of the two plates is equipped with a sensor that detects its temperature and raises it rapidly.
By distributing heat evenly all over your hair, the iron styles it beautifully from all angles,
creating beautiful, lustrous lines that flows smoothly.

Line Light
Lights up from root to tip for a flawless, shiny results

To help you get a great finish all over, the iron is equipped with a line light that lights
your hair up brightly right down to stubborn frizzy roots.
What's more, the iron itself has been made thin and flat,
bringing you straight shiny hair that's exceptional.1

Perfect for both leisure and business travels
The iron supports multiple voltages, so you can use it overseas without the need for a voltage converter. Whether it's for leisure travel or business trip, you'll always be able to achieve that exceptional1 straight, shiny hair that you love.

  • Note: Compared to our previous model, the ReFa STRAIGHT IRON PRO, released in 2023 (survey conducted by MTG).

Available at our partner salons

For more information about our partner salons,
please contact:

MTG PROFESSIONAL Co., Ltd.For inquiries (Japanese Only)