ReFa MILK PROTEIN ROYAL LINE ReFa MILK PROTEIN ROYAL LINE

Combating the five major types of
hair damage in modern life,
“ReFa MILK ROYAL” will revolutionize
your hair’s manageability and smoothness.

In today’s world of advanced salon techniques—
bleaching, high‑tone coloring, perming, straightening, and more—
your desired hairstyle is now fully achievable.
ReFa categorizes the damage these treatments can cause
into five types: roughness, frizz, color retention,
kinks, and scalp dryness.
Colostrum (first milk)1 addresses all five concerns,
brought to you by the ReFa MILK PROTEIN ROYAL LINE.
Perfect for those who want to enjoy their hairstyles freely,
without worrying about damage.

  • 1. Lactoferrin (milk) (moisturizing agent)

ReFa MILK PROTEIN SHAMPOO ROYAL

Price
500 mL　3,300 yen (including tax)

ReFa MILK PROTEIN TREATMENT ROYAL

Price
500 g　3,300 yen (including tax)

ReFa MILK PROTEIN OUTBATH TREATMENT ROYAL

Price
100 g　2,860 yen (including tax)

ReFa SHAMPOO BRUSH MILK

Price
3,300 yen (including tax)
Photo：ReFa MILK PROTEIN ROYAL LINE
ReFa MILK PROTEIN ROYAL LINE

ReFa MILK PROTEIN HAIR CARE SERIES
80% of our hair is made of protein.
Introducing ReFa MILK PROTEIN SHAMPOO.

Discovery: Just like our body, our hair needs protein.
Amazingly, 80% of our hair is composed of protein, which is lost through daily hair damage.
That is why ReFa focuses on milk-derived protein,1 which easily absorbs into the hair.
Daily hair care replenishes moisture, making your hair smooth, manageable, and silky.

  • 1. Hydrolyzed Milk Protein, Tryptophan (hair conditioning agent), Lactoferrin (milk) (moisturizing agent)
SOLUTION

Deeply infuses hair-like protein
to repair damage and deliver sleek, moisture-rich hair.

The secret is natural milk protein.1

ReFa created a shampoo that actively replenishes natural milk-derived protein1 every day.
It naturally restores protein lost to blow-drying, coloring, and UV damage and gradually deeply hydrates your hair without you noticing.

  • 1. Hydrolyzed Milk Protein, Tryptophan (hair conditioning agent), Lactoferrin (milk) (moisturizing agent)

01
Derived from natural protein1

Penetrating deep, restoring lost protein from within.

02
White smooth complex2

Repairing cuticles and leaves hair with a velvety touch.

  • 1. Hydrolyzed Milk Protein, Tryptophan (hair conditioning agent), Lactoferrin (milk) (moisturizing agent)
  • 2. Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cetearamidoethyl Diethonium Hydrolyzed Rice Protein, Butyrospermum Parkii (Shea) Butter, Mother of Pearl Extract, Hydrolyzed Silk PG-Propyl Methysilanediol, Hydroxypropyltrimonium Hydrolyzed Soy Protein (moisturizing agents)

REASON
Dryness, frizz, and split ends.
Protein-deficient hair easily falls out.

Dryness and frizz start from hollow gaps inside the hair.
Once hollowed, moisture won’t stay no matter how much you hydrate, it escapes.
80% of hair’s key nutrients come from protein.
Replenishing the nourishment fills those gaps, strengthening hair against damage from color, perms, and UV rays.

Lack of protein weakens hair from within and creates hollows that
lead to every kind of hair problem.

Hollowed hair

Various hair problems


Smooth away dryness for sleek,
moisture-rich hair.

Note: Results may vary depending on hair type.
Test Method: On a human-hair mannequin: (1) Rinse with tap water (2) Wash with ReFa MILK PROTEIN SHAMPOO ROYAL (3) Rinse with tap water (4) Apply ReFa MILK PROTEIN TREATMENT ROYAL (5) Rinse with tap water (6) Towel dry for 1 min (7) Apply ReFa MILK PROTEIN OUTBATH TREATMENT ROYAL (8) Blow-dry (9) Photograph with a digital camera
Test Conditions: Temperature: 20 ± 1°C / Humidity: 55 ± 5%

Refine cuticles for
silky glide.

Note: Results may vary depending on hair type.
Test Method: A 10 g bundle of human hair (bleached once): (1) Rinse with tap water (2) Wash with ReFa MILK PROTEIN SHAMPOO ROYAL (3) Rinse with tap water (4) Apply ReFa MILK PROTEIN TREATMENT ROYAL (5) Rinse with tap water, (7) Apply ReFa MILK PROTEIN OUTBATH TREATMENT ROYAL (8) Blow-dry for 7 mins (9) Photograph with a scanning electron microscope.

Specially formulated with rare protein1
derived from colostrum (first milk).

This nutrient-rich first milk, produced by a cow for her calf, is packed with protein, vitamins, and minerals.
ReFa MILK PROTEIN ROYAL LINE contains generous amounts of this protein1 to comprehensively target hair damage.
It deeply repairs hair, leaving it luxuriously smooth and manageable.

  • 1. Lactoferrin (milk) (moisturizing agent)

Protein1 derived from colostrum (first milk) and
White Smooth Complex2 address comprehensive hair damage.
In combination with supporting ingredients,
they deliver targeted care for visibly healthier, more manageable hair.

Roughness

Keratin ingredients,5 repair damaged areas, leaving your hair smooth and manageable.

Frizz

Heat-damage repair ingredients4 shield your hair from blow-dryer heat, leaving it soft and supple.


Color fading

With color-barrier ingredients5, it protects your hair from color fading while repairing damage.

Kinks

Amino ingredients6 and oil ingredients7 derived from natural pearls add strength and shine to combat the kinks caused by straightening, perming, and bleaching.


UV and scalp dryness

Formulated with scalp-care ingredients,8 it moisturizes and helps repair for scalp damage caused by stressors such as dryness, coloring, and perming.

  • 1. Lactoferrin (Milk) (moisturizing agent)
  • 2. Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cetearamidoethyl Diethonium Hydrolyzed Rice Protein, Butyrospermum Parkii (Shea) Butter, Mother of Pearl Extract, Hydrolyzed Silk PG-Propyl Methysilanediol, Hydroxypropyltrimonium Hydrolyzed Soy Protein (moisturizing agent)
  • 3. Laurdimonium Hydroxypropyl Hydrolyzed Keratin (moisturizing agent)
  • 4. Gamma-Docosalactone, Meadowfoam Delta‑Lactone (hair conditioning agents)
  • 5. Diisostearyl Malate,Salvia Hispanica Seed Oil (emollients), Polyquaternium‑61 (humectant)
  • 6. Hydrolyzed Conchiolin Protein (hair conditioning agent)
  • 7. Salvia Hispanica Seed Oil (emollient)
  • 8. Dihydroxypropyl Arginine HCl, Trehalose (moisturizing agents)

Thoroughly targeting the five major types of hair damage in modern life

roughness from dryness, UV rays, and salon processes; frizz from heat damage;
color fading; kinks from straightening, perming, and bleaching; and scalp dryness.
Protein1 derived from colostrum (first milk) penetrates damaged areas to strengthen and revitalize the hair,
preserve color, enhance glossy shine, and deliver deep moisture to the scalp.

  • 1. Lactoferrin(milk) (moisturizing agent)

SCENT
Deep elegance achieved through layering.
A white amber milk tea fragrance designed to linger beautifully.

White Amber Milk Tea

Each product in the line —shampoo, treatment, and Outbath (leave-in) treatment — features a unique amber-based fragrance. When layered, notes of bergamot, tea leaf, jasmine, milk, and musk intertwine, creating a sophisticated, elegant aroma. With the series’ longest-lasting formula, the scent leaves a memorable impression that lingers all day.

Repairing five kinds of damage to leave your hair smooth,
manageable, and royal.


ReFa MILK PROTEIN SHAMPOO ROYAL
A protein1 infused shampoo that gently wraps and repairs delicate, damaged hair.

ReFa MILK PROTEIN SHAMPOO ROYAL
A protein1infused shampoo that gently wraps and repairs delicate, damaged hair.

Photo：ReFa MILK PROTEIN SHAMPOO ROYAL

A shampoo that gently cleanses with rich, creamy foam, luxuriously wrapping delicate, damaged hair. It leaves both scalp and hair hydrated while protein2 derived from colostrum (first milk) repairs multiple types of damage, resulting in soft, manageable hair.

  • 1. Hydrolyzed Milk Protein, Tryptophan (hair conditioning agent), Lactoferrin (milk) (moisturizing agent)
  • 2. Lactoferrin (milk) (moisturizing agent)

ReFa MILK PROTEIN TREATMENT ROYAL
A treatment that nourishes damaged hair with the moisture
it craves and repairs it with protein.1

ReFa MILK PROTEIN TREATMENT ROYAL
A treatment that nourishes damaged hair with the moisture
it craves and repairs it with protein.1

Photo：Photo：ReFa MILK PROTEIN TREATMENT ROYAL

A rich, nourishing oil cream that wraps each strand, infusing moisture from root to tip. Its conditioning formula, enhanced with a bridging system, works with protein2 derived from colostrum (first milk) to repair damage according to the hair’s needs, leaving hair luxuriously hydrated, smooth, and resilient.

  • 1. Hydrolyzed Milk Protein, Tryptophan (hair conditioning agents)
  • 2. Lactoferrin (milk) (moisturizing agent)

ReFa MILK PROTEIN OUTBATH TREATMENT ROYAL
An outbath treatment that delivers both smooth manageability and a light airy feel.

ReFa MILK PROTEIN OUTBATH TREATMENT ROYAL
An outbath treatment that delivers both smooth manageability and a light airy feel.

Photo：ReFa MILK PROTEIN TREATMENT ROYAL

This milk-type outbath treatment penetrates even the most damaged ends. Its penetrating jelly formula balances the weight needed for smooth, manageable hair, with the lightness that keeps fingers gliding effortlessly through strands. Protein1 derived from colostrum (first milk) nourishes the hair from within, repairing high levels of damage, and leaving hair luxuriously hydrated, soft, and beautifully controlled.

  • 1. Lactoferrin (milk) (moisturizing agent)

ReFa SHAMPOO BRUSH MILK ROYAL
Healthy scalp, the easy way.
A cleansing brush that maximizes your shampoo’s full power.

ReFa SHAMPOO BRUSH MILK ROYAL
Healthy scalp, the easy way.
A cleansing brush that maximizes your shampoo’s full power.

Photo：ReFa SHAMPOO BRUSH MILK

This brush reaches where daily care can’t for a deep, refreshing scalp cleanse. Two types of pins, arranged in a mountain-like structure, work rich lather through hair and scalp, delivering friction-free, soothing stimulation while lifting away even the finest buildup. Equipped with a 2-way ring. Easy to hang, easy to stand.