Sales channels are expanding for the ReFa BEAUTECH DRYER PRO and FINGER IRON. Due to their popularity, they launch in department stores on Wednesday, February 9, 2022.

Sales channels are expanding for the ReFa BEAUTECH DRYER PRO and FINGER IRON. Due to their popularity, they launch in department stores on Wednesday, February 9, 2022.

EN/CN RELEASE BASIC

The ReFa BEAUTECH DRYER PRO and ReFa BEAUTECH FINGER IRON went on sale in advance at hair salons, but due to customer demand, they will go on sale nationwide at department store counters*, ReFa BOUTIQUE OMOTESANDO, and ReFa SHOPs on Wednesday, February 9, 2022. They will also be available via the official online shop starting in early April 2022.


The ReFa BEAUTECH DRYER PRO and ReFa BEAUTECH FINGER IRON are products we created that draw on hairdressers' techniques. We teamed up with over 20 different hair salons to figure out how to replicate hairdressers' blow-dry and styling techniques with technology, making it easy for anyone to recreate the kind of hair they return home from the salon with.
Both products have been extremely popular since they launched, and we've had positive complaints from some salons that they go out of stock just as soon as they arrive. Many customers have asked for them to be made available in department stores, brand stores, and online, so we have expanded their sales channels.


*Not available at some stores.


■ Store availability
[Stores]
Planned release date: Wednesday, February 9, 2022
Reservation start date: Tuesday, February 1, 2022
Stores with availability*: https://www.refa.net/store/

*Not available at some stores.


■ Product overview
Product name: ReFa BEAUTECH DRYER PRO
Release date: Wednesday, February 9, 2022
Note: Available from hair salons all over Japan first, starting on October 20, 2021
ReFa BEAUTECH DRYER PRO Website

Product name: ReFa BEAUTECH FINGER IRON
Release date: Wednesday, February 9, 2022
Note: Available from hair salons all over Japan first, starting on October 20, 2021 
ReFa BEAUTECH FINGER IRON Website


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