The long-awaited new colors of ReFa hair care series are now available.
We are pleased to announce that "ReFa BEAUTECH DRYER BX" and "ReFa BEAUTECH DRYER S+" will be releasing a new color in pink, and at the same time, "ReFa BEAUTECH DRYER SMART W" and "ReFa STRAIGHT IRON PRO" will release a new color in ivory on April 16, 2025.
New colors, pink and ivory, created in response to customer feedback, have been added to the items in ReFa's hair care series released from 2023 to 2024. Not only do they provide the satisfaction of hair care and styling, but they also give you the joy of choosing your favorite color and the pleasure of using it.
■Product Overview
ReFa BEAUTECH DRYER BX
Quick drying1 with a salon-quality finish
Achieve smooth, shiny hair with the power of advanced airflow
1. Compared to our previous model, the ReFa BEAUTECH DRYER PRO, released in 2021 (survey conducted by MTG).
Price: 58,300 yen (including tax)
Release Date: April 16, 2025
Color: Pink
Available at: MTG online shops, department stores nationwide,1 ReFa shops,1 B happy (an E-commerce site geared toward salon customers), hair salons, and esthetic salons nationwide for early purchase, followed by a broader release in ReFa BEAUTECH DRYER BX markets.
1. Please contact each store for details on their handling of products.
ReFa BEAUTECH DRYER S+
The more you dry it, the shinier your hair becomes.
Achieve quick drying1 and a salon-grade finished look in a compact size.
1. Compared to our previous model ReFa BEAUTECH DRYER SMART released in 2022 (survey conducted by MTG).
Price: 39,600 yen (including tax)
Release Date: April 16, 2025
Color: Pink
Available at: MTG online shops, department stores nationwide,1 ReFa shops,1 B happy (an E-commerce site geared toward salon customers), hair salons, and esthetic salons nationwide for early purchase, followed by a broader release in ReFa BEAUTECH DRYER S+ markets.
1. Please contact each store for details on their handling of products.
ReFa BEAUTECH DRYER SMART W
Compact yet powerful.
Your hair can be shiny with a cohesive finish, even abroad.
Price: 40,000 yen (including tax)
Release Date: April 16, 2025
Color: Ivory
Release Date / Availability: April 16, 2025, at MTG online shops, mass retailers of home electronics, B happy (an E-commerce site geared toward salon customers), hair salons, and esthetic salons nationwide. Followed by a release in department stores nationwide,1 ReFa shops1 (excluding Bic Camera, Yodobashi) from June onwards.
1. Please contact each store for details on their handling of products.
ReFa STRAIGHT IRON PRO
Controls water, heat, and pressure for moisturized straight hair
with a silky soft, healthy-looking finish.
Price: 23,000 yen (including tax)
Release Date: April 16, 2025
Color: Ivory
Release Date / Availability: April 16, 2025, at MTG online shops, B happy (an E-commerce site geared toward salon customers), hair salons, and esthetic salons nationwide. Followed by a release in department stores nationwide,1 ReFa shops1 (excluding Bic Camera, Yodobashi) from June onwards.
1. Please contact each store for details on their handling of products.
