ReFa MILK PROTEIN HAIR CARE SERIES 5 new items now available from February 2025.
ReFa MILK PROTEIN HAIR CARE SERIES will release 5 new items in February 2025.
Since its launch in August 2024, the ReFa MILK PROTEIN HAIR CARE SERIES has garnered positive feedback from many customers, who describe it as "tackles dryness and makes hair smooth and manageable" and "leaves hair smooth and easy to run your fingers through." Recently, the "ReFa MILK PROTEIN PINK LINE" was created in response to customer concerns about frizzy and wavy hair. It contains natural milk-derived proteprotein.1, control keratin.2, and natural pink berry ingredients3 to give you moisture-rich, smooth and manageable hair.
Additionally, the "ReFa MILK PROTEIN WHITE LINE" will introduce a new product, the "ReFa MILK PROTEIN PRE HAIR PACK." By simply adding this to your existing care routine, you can achieve more moisturized, smoother, and more manageable hair.
Furthermore, to meet the needs of those who want to thoroughly care for their scalp, we will also be adding a shampoo brush, the "ReFa SHAMPOO BRUSH MILK," to our lineup.
These five new items will be available in advance on the official MTG online shop on Friday, February 28, 2025, and at LoFt stores1 nationwide and the LoFt Net Store (https://www.loft.co.jp/store/) on Friday, March 7.
1. Some stores are excluded.
■ Product Lineup
ReFa MILK PROTEIN SHAMPOO PINK
With a smooth, rich lather.
Shampoo that replenishes protein.1
The shampoo produces a rich lather that easily detangles frizzy hair when wet.
Price: 1,980 yen (including tax)
Volume: 500 mL
Release Date/Availability: MTG online shop on Friday, February 28, 2025, and at LoFt stores nationwide and the LoFt Net Store on Friday, March 7, followed by a broader release in other markets.
Note: Please contact each store for information on product availability.
ReFa MILK PROTEIN TREATMENT PINK
With a moisturizing and hydrating feel.
A treatment that prevents the causes of frizz.
This treatment transforms frizzy hair, which can feel rough, into moisture-rich and smooth hair.
Price: 1,980 yen (including tax)
Volume: 500 g
Release Date/Availability: MTG online shop on Friday, February 28, 2025, and at LoFt stores nationwide and the LoFt Net Store on Friday, March 7, followed by a broader release in other markets.
Note: Please contact each store for information on product availability.
ReFa MILK PROTEIN OUTBATH TREATMENT PINK
A leave-in treatment that detangles frizzy hair.
Leaving it smooth and manageable.
This outbath treatment penetrates thoroughly into wet hair, making it smooth and pleasant to blow dry.
Price: 1,980 yen (including tax)
Volume: 100 g
Release Date/Availability: MTG online shop on Friday, February 28, 2025, and at LoFt stores nationwide and the LoFt Net Store on Friday, March 7, followed by a broader release in other markets.
Note: Please contact each store for information on product availability.
ReFa MILK PROTEIN PRE HAIR PACK
Intense hydration from within for severely dry hair.
Pre-hair Pack with rich protein.1
This hair pack contains 10 times1 more natural milk-derived protein1 than the MILK PROTEIN TREATMENT. It saturates severely damaged hair with deep, intensive moisture.
1. Contains a concentration 10 times higher than other products in the same line.
Price: 1,540 yen (including tax)
Volume: 130 g
Release Date/Availability: MTG online shop on Friday, February 28, 2025, and at LoFt stores nationwide and the LoFt Net Store on Friday, March 7, followed by a broader release in other markets.
Note: Please contact each store for information on product availability.
ReFa SHAMPOO BRUSH MILK
Scalp care made easier.
A cleansing brush that maximizes the shampoo's effects.
Featuring two types of pins arranged in a mountain-shaped structure, this brush distributes rich lather evenly across the hair and scalp while delivering frictionless, comfortable stimulation and removing even the finest dirt from the scalp.
Price: 3,300 yen (including tax)
Color: Silver, Pink
Release Date/Availability: MTG online shop on Friday, February 28, 2025, and at LoFt stores nationwide and the LoFt Net Store on Friday, March 7, followed by a broader release in other markets.
Note: Please contact each store for information on product availability.
1. Hydrolyzed Milk Protein, Tryptophan (hair conditioners)
2. Steardimonium Hydroxypropyl Hydrolyzed Keratin (hair conditioners)
3. Vaccinium Myrtillus, Prunus Lannesiana Flower Extract (moisturizer)
