In celebration of Heart Day (August 10), ReFa HEART BRUSH will release the long-awaited “ReFa HEART BRUSH mini” in August 2025.
ReFa introduces the “ReFa HEART BRUSH mini,” a smaller heart-shaped brush that fits snugly in your hand to gently detangle and add shine to your hair. The new model will be available at LOFT stores and LOFT Net Store, as well as PLAZA and PLAZA Online Store nationwide1 from late August 2025, followed by the MTG Online Shops on Monday, September.
Since its first release in 2022, the ReFa HEART BRUSH has become a well-loved item, praised by users for being a "perfect gift" and for how it "smooths and adds shine with just a few strokes."
While keeping its signature heart-shaped design, the new mini model comes in a compact size that fits easily into your pouch or small hands, perfect for use anytime, anywhere. With the ReFa HEART BRUSH and ReFa HEART BRUSH mini, you can choose the ideal size to suit your needs and lifestyle.
ReFa will continue to expand its hairbrush lineup, developing innovative, beauty-enhancing products inspired by customer feedback.
1. Updated on August 27, 2025.
■Product Overview
ReFa HEART BRUSH mini
Color: Rose gold / Silver / Champagne gold
Price: 2,970 yen (including tax)
Release Date / Availability: Late August 2025 at nationwide1 LOFT Stores and the LOFT Online Store, followed by PLAZA and the PLAZA online store, with a release on September on MTG Online Shops.
Note: Please contact each store for details on their handling of products
1. Updated on August 27, 2025.
