Bringing ReFa's airflow to the world. Experience salon-level precision and instantly smooth, moisturized hair. "ReFa BEAUTECH DRYER BX W" will be released in October 8, 2025
The "ReFa BEAUTECH DRYER BX W," a multi-voltage hair dryer that delivers an unprecedented level of finish, is available from October 8, 2025. The ReFa BEAUTECH DRYER BX W features dual-sensing technology, which integrates an object sensor and an environmental sensor. By analyzing the condition of the scalp, hair, and surrounding air in real time, it automatically adjusts the airflow for optimal results. With precise heat control, it ensures your hair stays protected from heat damage while drying beautifully. With its newly developed dual ionizer, ReFa's proprietary ion-generation system has been advanced to produce an even higher density of Hydro Ions,1 seamlessly reaching every strand from root to end.
The multi-voltage specification allows it to be used internationally, enabling users to achieve their ideal hair condition anywhere in the world. Through ReFa's most advanced technology, the dryer meticulously reproduces salon-level drying techniques born from professional expertise, embracing every hair type to deliver dramatic hydration, effortless manageability, and a luxuriously refined finish.
1. Comparison with our previous model, ReFa BEAUTECH DRYER PRO, released in 2021 (conducted by ourselves)
■Product Overview
ReFa BEAUTECH DRYER BX W
Price: 74,800 yen (including tax)
Release Date: 8 October, 2025
Color: Champagne Greige
Voltage: AC 100-240 V 50/60Hz
Available at: Early release at beauty salons, aesthetic salons, and Hankyu Umeda Main Store nationwide. Followed by a release on, October 15, 2025, at department stores nationwide, Omotesando Hills Store, and ReFa Shops locations (GINZA SIX, Lumine Shinjuku, Lumine Omiya, and NEWoMan Yokohama).
Note: Please contact each store for details on their handling of products.
