Professional touch, in the palm of your hand. Confidence in every finish—with ReFa's smallest, lightest dryer. "ReFa BEAUTECH DRYER SE" will be released on October 8, 2025.
The "ReFa BEAUTECH DRYER SE," a palm-sized dryer that recreates professional techniques through technology, is available from October 8, 2025.
ReFa's goal was to create a hair dryer that anyone can use with ease. The ReFa BEAUTECH DRYER SE brings ReFa's technology into a palm-sized form, with intuitive, simple modes that guide hair to a flawless finish. Weighing approximately 280 g (main unit only), it is compact enough to eliminate the need for folding, fits neatly into any bag, and is easy to carry and use anywhere.
To reach even more people, the dryer is available in seven colors, offering the joy of choosing a favorite shade and the pleasure of using it, regardless of age, gender, or beauty preference.
■ Product Overview
ReFa BEAUTECH DRYER SE
Color: White, Black, Pink, Champagne Gold, Silver, Blue, Red
Price: 33,000 yen (including tax)
Release Date: October 8, 2025
Size: Approx. 116 mm × 169 mm × 57 mm (main unit only)
Weight: Approx. 280 g (main unit only), Approx. 418 g (including power cord)
Available at: Beauty salons and esthetic salons nationwide for early purchase.
ReFa BEAUTECH DRYER SE HOLDER
Price: 3,300 yen (including tax)
Release Date: October 8, 2025
Size: Approx. 92 mm × 137 mm × 130 mm
Weight: Approx. 249 g
Available at: Beauty salons and esthetic salons nationwide for early purchase.
