We are excited to announce the launch of the "ReFa BEAUTECH DRYER BX," featuring ReFa's first-ever dual-sensing technology for ultimate styling, on Wednesday, November 6, 2024. Also, the "ReFa BEAUTECH DRYER S+," a compact yet powerful hair dryer that easily replicates professional blow-dry techniques, will be available starting Wednesday, October 16, 2024.

ReFa's hair dryers are designed to provide both fast-drying¹ and a beautiful, smooth finish.
The ReFa BEAUTECH DRYER BX is equipped with dual-sensing technology, utilizing both object and environmental temperature sensors for superior precision in heat control. This dryer delivers ReFa's fastest drying performance yet, freeing your hair from heat damage with unprecedented airflow speed.

The ReFa BEAUTECH DRYER S+ features a new motor and wide airflow design, delivering powerful drying with quieter sound. It also includes a cool button that lets you easily switch from warm to cool air, allowing you to achieve a professional-level blow-drying finish.
With ReFa's unique technology and methods, your daily hair drying becomes a moment of beauty, wherever and whenever you are.

1.Compared to the 2021 ReFa BEAUTECH DRYER PRO (survey conducted by MTG).

■ Product Overview

Product Name: ReFa BEAUTECH DRYER BX
Price: 58,300 yen (including tax)
Release Date: November 6, 2024
Color: White, Black
Available at: Beauty salons and esthetic salons nationwide for early purchase, followed by release at department stores and ReFa SHOP.*
*ReFa BOUTIQUE OMOTESANDO, Isetan Shinjuku, JR Nagoya Takashimaya, Hankyu Umeda, Iwataya Main Store: On sale from November 20.
Department stores and ReFa SHOP nationwide (excluding ReFa SHOP in Bic Camera and Yodobashi Camera): On sale from November 27.

Product Name: ReFa BEAUTECH DRYER S+
Price: 39,600 yen (including tax)
Release Date: October 16, 2024
Color: White, Black
Available at: Beauty salons, esthetic salons, department stores, and ReFa SHOP* nationwide for early purchase.
*ReFa BOUTIQUE OMOTESANDO, Isetan Shinjuku, JR Nagoya Takashimaya, Hankyu Umeda, Iwataya Main Store: On sale from October 16.
Department stores and ReFa SHOP nationwide (excluding ReFa shop in Bic Camera and Yodobashi Camera): On sale from October 23.

Product Name: ReFa BEAUTECH DRYER BX HOLDER
Price: 4,400 yen (including tax)
Release Date: November 6, 2024
Available at: Beauty salons, esthetic salons, department stores, and ReFa SHOP* nationwide for early purchase.
*ReFa BOUTIQUE OMOTESANDO, Isetan Shinjuku, JR Nagoya Takashimaya, Hankyu Umeda, Iwataya Main Store: On sale from November 20.
Department stores and ReFa SHOP nationwide (excluding ReFa SHOP in Bic Camera and Yodobashi Camera): On sale from November 27.

Product Name: ReFa BEAUTECH DRYER BX STAND
Price: 4,400 yen (including tax)
Release Date: November 6, 2024
Available at: Beauty salons, esthetic salons, department stores, and ReFa SHOP* nationwide for early purchase.
*ReFa BOUTIQUE OMOTESANDO, Isetan Shinjuku, JR Nagoya Takashimaya, Hankyu Umeda, Iwataya Main Store: On sale from November 20.
Department stores and ReFa SHOP nationwide (excluding ReFa SHOP in Bic Camera and Yodobashi Camera): On sale from November 27.

Product Name: ReFa BEAUTECH DRYER S＋ HOLDER
Price: 3,300 yen (including tax)
Release Date: October 16, 2024
Available at: Beauty salons, esthetic salons, department stores, and ReFa SHOP* nationwide for early purchase.
*ReFa BOUTIQUE OMOTESANDO, Isetan Shinjuku, JR Nagoya Takashimaya, Hankyu Umeda, Iwataya Main Store: On sale from October 16.
Department stores and ReFa SHOP nationwide (excluding ReFa shop in Bic Camera and Yodobashi Camera): On sale from October 23.