Formulated with protein1 derived from colostrum (natural first milk) to repair damaged hair, the new "ReFa MILK PROTEIN ROYAL LINE" delivers the highest level of smoothness and manageability within the series.
We are pleased to announce the release of the "ReFa MILK PROTEIN ROYAL LINE," the latest addition to the highly popular "ReFa MILK PROTEIN HAIR CARE SERIES." This new line is enriched with protein¹ derived from colostrum (natural first milk). It repairs even severely damaged hair, restoring smoothness and manageability at the highest level in the series. It will be available on the MTG Online Shops from August 29, 2025, and will roll out nationwide at LOFT Stores and the LOFT Online Store from the end of August.
Since its debut in August 2024, the ReFa MILK PROTEIN HAIR CARE SERIES—developed based on the fact that 80% of our hair is made of protein—has been widely praised. The newly released ReFa MILK PROTEIN ROYAL LINE is formulated with protein1 derived from colostrum (natural first milk) it helps maintain beautiful hair at home while allowing you to enjoy any style, even with coloring, bleaching, or perming. The first milk a mother cow gives her calf is rich in nutrients such as protein, vitamins, and minerals. It thoroughly repairs hair by addressing multiple concerns such as stiffness, frizz, and color fading caused by high damage. Special attention has been given to fragrance, which is based on amber and each item, shampoo, treatment, and leave-in treatment, has been carefully blended for a refined balance. Used together, the line offers a layered scent of white amber milk tea, delivering a premium hair care experience that feels like wearing a fine perfume.
1. Lactoferrin (milk) (moisturizing agent)
■Product Overview
ReFa MILK PROTEIN SHAMPOO ROYAL
A protein2-infused shampoo that gently wraps and repairs delicate, damaged hair.
A shampoo that gently cleanses with rich, creamy foam, luxuriously wrapping delicate, damaged hair. It leaves both scalp and hair hydrated while colostrum (first milk)-derived protein1 repairs multiple types of damage, resulting in soft, manageable hair.
Price: 3,300 yen (including tax)
Volume: 500 mL
Release Date / Availability: August 29, 2025, at MTG Online Shops, followed by a nationwide release at LOFT Stores and the LOFT Online Store.
Note: Please contact each store for details on their handling of products
1. Lactoferrin (milk) (moisturizing agent)
2. Hydrolyzed Milk Protein, Tryptophan (hair conditioning agents), Lactoferrin (milk) (moisturizing agents)
ReFa MILK PROTEIN TREATMENT ROYAL
A treatment that nourishes damaged hair with the moisture it craves and repairs it with protein.2
A rich, nourishing oil cream that wraps each strand, infusing moisture from root to tip. Its conditioning ingredients,3 enhanced with a "Bridging System," works with protein¹ derived from colostrum (natural first milk) to repair damage according to the hair’s needs, leaving hair luxuriously hydrated, smooth, and resilient.
Price: 3,300 yen (including tax)
Volume: 500 g
Release Date / Availability: August 29, 2025, at MTG Online Shops, followed by a nationwide release at LOFT Stores and the LOFT Online Store.
Note: Please contact each store for details on their handling of products.
1. Lactoferrin (milk) (moisturizing agents)
2. Hydrolyzed Milk Protein, Tryptophan (hair conditioning agents), Lactoferrin (milk) (moisturizing agents)
3. Steartrimonium Chloride, Behentrimonium Chloride (hair conditioning agents)
ReFa MILK PROTEIN OUTBATH TREATMENT ROYAL
An outbath treatment that delivers both smooth manageability and a light airy feel.
This milk-type outbath treatment penetrates even the most damaged ends. Its "Penetrating Jelly Formula" balances the weight needed for smooth, manageable hair, with the lightness that keeps fingers gliding effortlessly through strands. Colostrum (first milk)-derived protein1 nourishes the hair from within, repairing high levels of damage, and leaving hair luxuriously hydrated, soft, and beautifully controlled.
Price: 2,860 yen (including tax)
Volume: 100 g
Release Date / Availability: August 29, 2025, at MTG Online Shops, followed by a nationwide release at LOFT Stores and the LOFT Online Store starting.
Note: Please contact each store for details on their handling of products.
1. Lactoferrin (milk) (moisturizing agents)
ReFa SHAMPOO BRUSH MILK
Scalp care, made easier.
A cleansing brush for effective shampooing.
This brush reaches where daily care can't—for a deep, refreshing scalp cleanse. Two types of pins, arranged in a mountain-like structure, work rich lather through hair and scalp, delivering friction-free, soothing stimulation while lifting away even fine impurities.
Price: 3,300 yen (including tax)
Color: Brown Gold
Release Date / Availability: August 29, 2025, at MTG Online Shops, followed by a nationwide release at LOFT Stores and the LOFT Online Store starting late August.
Note: Please contact each store for details on their handling of products.
